Steven's Executive Resume & Career Highlights

Executive Profile

Exceptional bilingual leader who motivates, challenges, and encourages teams to meet and exceed sales goals and objectives. Proven revenue generator in all market conditions and well-versed in the art of negotiation with decision makers at all levels. Technically savvy, deeply driven and dynamic professional with a successful 18-year track record in the Telecommunication and Technology industry, starting from Franchise Owner to District Manager, National Regional Manager and finally business consultant.

Location

Texas, United States - Relocatable

Download Resume (PDF)

Career Milestones

Strategic Consultant & Founder

Cervii
2025 l Present

Proven track record in coaching teams, streamlining workflows, and driving revenue through data-driven decision-making. Skilled in solving complex business challenges and delivering measurable results across diverse industries.

Automated and integrated workflows to increase productivity and sales leads.
Set up robust training curriculums while decreasing churn
Integrated better analytics and built tools to utilize trends and maximize profits.
Increased CSAT average month over month.

Regional Manager

Apple Canada - Reseller Sales
2012 -2024

Directly managed 4 Area Managers across 6 provinces with over 100 Field Sales Reps nationwide. Supported and maintained relations with 9+ partners, including big box retailers and telecom carriers. Worked cross-functionally with internal and external stakeholders to achieve common sales goals.

Drove incremental sales through innovation and negotiations with partner stakeholders and decision makers.
Created customized sales programs and development initiatives to support team growth and overall ROI.
Setting annual sales strategies and quarterly projections, including individual quarterly targets.
Developing strong, influential, collaborative business relationships with new and exsisting partner stakeholders and decision makers.
Mentored and coached a team of Sales Leaders in performance management, change management, people development and business acumen.
Had less than a 5% attrition rate, with an average tenure of 7.5 years within my organization.
OP/EX management: successfully prioritized Expense budget in a constrained environment.
Executive-level business insights summaries, quarterly business reviews, and annual business planning.

Business Insights

2024: Y/Y revenue growth on all LOBs outpacing the national average.
2023: $690M book of business, 6% Y/Y growth - 109% to assigned target.
2016, 2015, and 2013 Regional Manager of the Year Award based on a variety of KPIs.

District Manager

Rogers Communications Dealer Channel (Planet Mobile)
2009 - 2012

Overseeing franchise owners and their managers in 19 locations. Ensuring that the branch locations meet the corporate office’s sales goals and standards while growing market share.

Conducting regular meetings and negotiations with vendors and Franchise owners to ensure ongoing engagement and support.
Determine opportunities to drive operational efficiencies in support of the attainment of sales goals.
Executed many retail store mergers and acquisitions and instilled the organization’s culture in transferring owners and managers.

Business Insights

2009 Business Manager of the Year Award based on territory performance.
Increased C-SAT scores by 40%+

Franchise Owner

Rogers Communications - Planete Mobile Dealer
2006 - 2009

Purchased and revamped 2 existing Rogers Mobile franchises and succeeded within the first year in surpassing the Key Performance Indicators from prior years. Built a strong customer base and increased sales by 20% in the first year, in addition to augmenting customer satisfaction and loyalty.